11 Sultan St, Ellerslie Auckland 1051

Experienced Coaches

Meet Your Coaches

Our over-qualified, straight-talking, sports-loving, results-getting, industry-active coaches will provide that edge you have been looking for to deliver a competitive point of difference. We like to think of them as sport’s secret weapons.

Our coaches genuinely care about each of our individual client’s goals and tailor specific programs for sports teams, individual elite athletes and general sports enthusiasts alike. As athlete’s themselves they get it. They live and breathe it. They know how to make you feel fully supported in your pursuit of ongoing sporting success. They are fully committed to helping you achieve your most excellent athletic self.

With DIME Performance, you will be in the safest of hands.

MSc, Bsc

James de Lacey

James has an ability to relate to athletes of all backgrounds, levels and age that he has developed through his extensive coaching experience.

Learn More

BSc and MSc candidate

Daniel Ball

Passionate about athleticism and intensely focused on finding the best ways to enhance his own performance as well as that of his athletes.
Calm, positive and forward thinking, Daniel focusses on solutions rather than problems. He is chilled out by nature but knows when it’s time to go to work.

Learn More


Kaz Adams

A high performance training coach and healthy lifestyle coach, Kaz is well qualified on paper as well as in practice.

Learn More

BSc and MSc candidate

Lana Grew

Lana is truly passionate about endurance sports and particularly Triathlon training, multisport and long distance events.

Learn More

Sumner Maxwell-Brown

Learn More